The advantages of starting a new business in a coworking studio

Coworking studios offer entrepreneurs many advantages when starting a new business from reduced overheads to increased visibility. With flexible working, and professional networking opportunities, there is great potential for growth and business development within a coworking space.

Being a new business owner can feel lonely and overwhelming, but coworking studios provide a supportive environment where entrepreneurs can thrive and not just survive.

Potential for growth and development

When you are first starting out in business, there are so many options available that it can be difficult to decide what direction to take. A lot of time and resources can be wasted trying to figure it all out. One of the advantages of starting a business in a coworking space is that there is the freedom to experiment by trial and error without risking too many resources (financial and otherwise). 

New entrepreneurs can draw inspiration from other coworkers' success stories and gain advice on tackling challenging projects. This kind of collaboration can open up new opportunities and provide unique solutions, that may not have been discovered sat on their couch at home.

Experimenting in the early stages with different products and services enables new business owners to develop their skills, discover what interests them, and find their specific niche in the market. Gaining feedback from fellow entrepreneurs along the way can help mitigate against risks, be instructive, and reassuring.

Business opportunities and visibility

If you want to start a business, a coworking studio will provide greater visibility and opportunities to establish a regular income. New business owners can network with other members and gain insights into how to make their brand stand out in a saturated marketplace.

Connecting and collaborating with other entrepreneurs with similar interests can expand the scope of a business and help owners to strengthen their offerings. 

Some coworking studios have a strong online presence which can help members reach a wider audience. Member profiles can be especially beneficial for those who are just starting out, as they can promote their services to a wider audience.

Collaboration with other entrepreneurs

Coworking studios offer entrepreneurs a collaborative environment, where they can exchange ideas, advice, and resources with one another. This can be invaluable when starting or expanding a business, as it helps entrepreneurs to develop new products, services, and strategies that will give their business a competitive edge.

Having multiple professionals from different industries in one place provides a wonderful sounding board where ideas can be freely explored and discussed without judgement. Having external opinions can help entrepreneurs see their project from different perspectives, which can lead to valuable breakthroughs and creative solutions.

Cost savings

Working from home can seem like a good idea initially but it can be expensive, as most people need to have a dedicated work space if they want to work productively. Purchasing all the necessary furniture and equipment for a fledgling business may seem like too much of a commitment before a business concept is proven.

By sharing a communal work space, entrepreneurs can avoid paying for high overheads such as office furniture, equipment, and utilities, which can be a significant cost saving.

This not only reduces the financial burden of starting a business but also allows entrepreneurs to focus their resources on other areas such as marketing and product development.

Flexible working

Another advantage of starting a business in a coworking studio is the flexible working options. Coworking studios provide entrepreneurs with the freedom to work when and where they want, allowing them to maximise their productivity and efficiency.

This flexibility allows fledgling business owners to take advantage of new opportunities as they arise, without being tied down by an inflexible office space or traditional working hours.

New entrepreneurs may need to take on part-time jobs or freelance contracts until their own venture gets off the ground. Most studio spaces offer flexible packages that can be adjusted as the business develops.

Increased productivity

Starting a new business in a coworking studio can be an excellent way to increase productivity. Coworking spaces provide comfortable and productive environments that can be tailored to individual needs and provide all the facilities a new business owner may require.

Flexible working encourages productivity because people are empowered to develop their own ways of working that best fit them as an individual. The work culture and restrictions in more traditional settings can stifle creativity and limit an individuals potential.

Having other entrepreneurs around creates an energising atmosphere and makes it easier to stay focused while completing tasks. Since many of the people in the studio are running their own business, it's easy to start conversations and make new contacts that can help assist members on their journey.

Access to resources

Coworking studios also provide entrepreneurs with access to a range of resources which can help them to develop their business. These resources often include super-fast WiFi, specialised equipment, meeting rooms and dedicated work spaces that may not be available if starting a business from home.

The affordability and convenience of these resources in the initial stages of starting a business can be fundable to a new ventures success. 

Professional networking opportunities

Coworking spaces provide access to other solo-entrepreneurs, and industry professionals who can offer advice and guidance on how to grow a business. Professional networking opportunities are the life-blood of most businesses and are therefore indispensable.

By connecting with other entrepreneurs in the same space, new business owners can exchange ideas and resources, build relationships with potential customers or partners, and gain insight into different industries.

Some coworking studios host regular events such as workshops and breakfast meet-ups which create additional opportunities for learning and meeting like-minded professionals. With these networking opportunities, entrepreneurs can create valuable connections that will help them succeed in their business.

Support from coworkers

Coworkers can provide moral support and encouragement to fellow entrepreneurs who may be struggling with their business. This type of support can be vital, particularly in the early stages of a startup, as it can help to keep people motivated and focused on their goals.

The supportive community in coworking studios can strengthen collaborative efforts between different business owners, resulting in creative solutions for challenging problems and a significant reduction in stress levels.

Having professionals from all sorts of industry backgrounds is one of the strengths of a coworking space, as it means that members can easily gain support and advice from other people who have truly been there and have the t-shirt to prove it.

Social events and activities

Social events allow members to build meaningful connections with fellow coworkers that can benefit their business and make their work life more enjoyable.

Drinks after work, going out for meals, and quizzes at the local pub, can create a strong sense of connection with fellow members and help build a strong community where people can thrive.

Work-life balance

Having a good work-life balance is essential to long-term success in any business venture. Working in a coworking environment can be especially beneficial for entrepreneurs who are juggling setting up a business with family commitments or other responsibilities, as they typically offer more flexible working hours than traditional office environments.

Coworking studios offer small business owners the opportunity to work in a professional setting while still having the flexibility to manage their own schedule. Members aren't chained to their desks, they can take breaks whenever they need, set their own hours and develop their own work patterns. This creates a more relaxed and enjoyable working environment.

Establishing a new business at Unicorn Studios

Unicorn Studios is an ideal place to set up a new business. Located in the heart of Ipswich, close to local amenities, it offers entrepreneurs a friendly, flexible, and productive working environment.

At Unicorn Studios there is a strong sense of community and regular social activities that enable members to connect with like-minded individuals, build relationships, and gain the advice and support that they need to grow their businesses.

If you are starting a new business and are looking for a supportive and inspiring environment in which to work, then Unicorn Studios is the perfect place for you.

Benefits of joining Unicorn Studios


Work-life balance

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